Dracula Theme Essay Essay Example

Dracula Theme Essay Essay Example Dracula Theme Essay Essay Dracula Theme Essay Essay Essay Topic: Dracula A theme in Drachma is Old versus New. The group trying to destroy Drachma has all of the latest technology while Drachma is an ancient figure and has been around for centuries. In the end, all of the new technology falls the group when they need it most, and they end up killing Drachma using basic tools and ancient rituals. When Jonathan Harder stayed in Drachmas castle, he said unless my senses deceive me, the old centuries had, and have, powers of their own which mere modernity cannot In the story, the group Is equipped with the latest technology of the era to help them feat Drachma, such as Dry Seawards Phonograph which was a recording device and extremely new and expensive for the late 18005. When Lucy was under Drachmas control, Neither Mina or Dry Seward was able to understand what was happening even though they had some of the most up to date medical technology in London. Only Van Helping was able to figure out what was wrong when he used knowledge of ancient legends and remedies. Drachma is an embodiment of ancient times and rituals. He has been around for a long time and keeps his castle locked in time. Drachma doesnt have an exact age. His appearance depends on his bloodless. When he drinks blood he becomes younger and as time goes on without feeding, he ages. In the beginning of the book, he is old and frail. But when Jonathan harder sees him a second time, He has become nearly 30 years younger. The Author has an obsession with Technology and Trains are commonly found throughout the book. It seems to me that the further East you go the more unpunctual are the trains. What ought they to be in China? Trains were fairly new for the time. The Transcontinental railroad was only finished in 1869. When Jonathan Harder Is In Drachmas castle, He has new technology with him, but it couldnt keep up tit the ancient aura of Drachmas castle and Drachma himself. Drachma Theme Essay By stationed the latest technology while Drachma is an ancient figure and has been around for centuries. In the end, all of the new technology fails the group when they need it In the story, the group is equipped with the latest technology of the era to help them extremely new and expensive for the late sass. When Lucy was under Drachmas Only Van Helping was able to figure out what was wrong when he used knowledge of Harder is In Drachmas castle, He has new technology with him, but it couldnt keep up

20 Tips for Freelance Writers

20 Tips for Freelance Writers 20 Tips for Freelance Writers 20 Tips for Freelance Writers By Mark Nichol Whether you’re moonlighting as a writer or it’s your sole source of income, you must take it seriously in all aspects, from workplace organization to work habits to professional development to marketing to client relations. Here’s some advice about succeeding as a professional writer: 1. Establish a professional work environment. Even if you don’t have a dedicated home office, set up your workspace to maximize your comfort and productivity, with equipment, supplies, and reference works well organized and handy. Impress on family and friends the importance of respecting your space and your time. (Working at home is a much more familiar concept than it used to be, but some people still don’t consider freelancing a real job). 2. Research reasonable compensation for your particular market niche or for the media in which you want to be published, and ask for it. If you’re just starting out, negotiate at the low end of the range. When you’ve reached a certain level of success, expect high-end compensation. Don’t waste your time on projects that pay little or nothing unless the topic or the client has some special meaning for you. Accepting meager pay depresses the freelance industry. But be realistic about your monetary worth in a highly competitive business. 3. Educate yourself about marketing, negotiation, and general communication skills to help build confidence when it comes time to submitting queries, discussing compensation, and corresponding during and between projects. 4. Develop the discipline to do the hardest or least pleasant tasks first and save the best for last. You may have a hard time getting started each day, but you’ll be glad you got the difficult work out of the way, and the day will only get better. 5. If you devote a certain amount of time to working each day but you temporarily have too little work to fill it, spend the rest of the time researching your next clients or projects and writing and submitting queries. 6. Treat all your correspondence as if it were an assignment: Write impeccably, with no content or factual errors. Double-check personal names, job titles, and company names before you type them. 7. Keep meticulous records when tracking submissions and responses, scheduling assignment timelines, and updating contact information. 8. Advertise using strategies old and new, from flyers and newspaper ads to online marketing and your own professional Web site. But don’t wait for work to come to you. In addition to researching national or international companies, organizations, and publications you’d like to write for, investigate local opportunities such as community-based nonprofit organizations. 9. Build relationships with other freelance writers. Establish client-exchange agreements: If you’re too busy to accept a project, you’ll recommend someone else; in return, they’ll do the same for you. Don’t treat colleagues as an enemy you have to keep client contacts or trade secrets from. 10. Join professional organizations and attend workshop and conferences when you can. Research the writing business, and keep up on emerging opportunities and trends. 11. Don’t miss deadlines. Don’t miss deadlines. Don’t miss deadlines. Did I mention that you shouldn’t miss deadlines? 12. If you’re going to miss a deadline, let your client know as soon as possible. Don’t offer a reason, don’t make excuses, don’t ask for forgiveness. Simply request the shortest possible extension you can manage, promise that the project will be in your client’s email in-box or on their desk first thing in the morning on the new deadline date, and deliver on that promise. When you submit the project, ask for a chance to redeem yourself a new project you will complete for a reduced or waived fee and get it in early. 13. Expect and accept revisions, formatting alterations, scheduling changes, and anything else you can imagine (and some things you can’t). If you can’t be flexible about such things, you’re in the wrong line of work. 14. Be firm and insistent about being paid on time. Clients may assume that your freelance work is a sideline, not the way you make a living, and may not appreciate the importance of paying you punctually. Correct this misapprehension in no uncertain terms. If the issue strains your working relationship, that’s a sign that a relationship with this client is not a good investment of your time and energy. 15. Ask satisfied clients to serve as references or write brief referral notes. Keep reference contact information and referrals in a single Microsoft Word document so you can copy and paste them into a new document or into the body of an email to a client as needed. 16. Once you’ve developed a successful track record, consider presenting yourself as an authority on freelance writing. (If you’re successful, you must be doing it right.) Look for opportunities to speak about your work before community groups, teach classes and workshops, and write about the business of writing. These activities will look good on your resume and may result in acquisition of new clients. 17. Prioritize your clients: When you find projects that are engaging and rewarding, knock yourself out keeping that client happy. If another client asks for numerous rewrites, is always slow in responding, or won’t give you a â€Å"raise† after several projects or when you decide to raise your rates for cost-of-living increases, jettison that client to make room for a better relationship. Keeping that client in hopes that things will get better is a counterproductive strain on your business. 18. Communicate with your clients: If you’re unsure about assignment procedures, restate them in reply in your own words and ask for confirmation that you understand directions. Help clients understand their own work: Some companies and organizations assign project management to people with insufficient aptitude or time for managing projects successfully. Tactfully suggest more efficient procedures or more effective design, presentation, or organization, regardless of the person’s apparent level of expertise. 19. Ask what else you can do to help with the project. Does the client need a source list for fact-checking? Would they like a sidebar, or links to pertinent Web sites? Are they unsure about whether to present the product as a brochure or a newsletter, or how many parts to divide it into? Clients have problems. Offer to solve them or, at the very least, help this project go smoothly as much as possible so that they can attend to problem projects. 20. Do everything in your power to build an association in clients’ minds between you and successful, high-quality projects. Think of, and market, yourself as a problem solver. Build a relationship so that when clients need help, they think of you. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:5 Uses of InfinitivesWhat is Dative Case?The "Pied" in The Pied Piper

Three Types of System-Wide, Human Process Interventions Essay

Three Types of System-Wide, Human Process Interventions - Essay Example In order to generate a comprehensive understanding of organizational development, three types of system-wide human processes had been identified namely Confrontation Meeting, Intergroup Relation and Large-Group Intervention.Thereby, based on this approach, the paper shall concentrate on describing the various features of the categories and their influence on the organizational behavior.Table of Contents Summary 2 1.0. Introduction 4 2.0. Types of System-wide, Human Process Intervention 5 2.1. Confrontation Meeting 5 2.2. Intergroup Relation 6 2.3. Large-Group Intervention 7 3.0. Conclusion 8 References 9 1.0. Introduction The term ‘Organizational Development’ can be defined as the usage of the behavioral and science-based interventions that have been planned in the work setting in order to improve the functioning of the organization and the individual development.Notably, changes may take place at any point of time in the work setting since the world is continuously chan ging.Contextually, the organizational change consultants and the change leaders have an important role to play in facilitating human process interventions.The responsibility of the OC consultant is to facilitate the work of aligning the structure of the organization, its culture and the human processes adhering to the organization’s strategic plan. ... In the same way, the interventions of different intensities may ultimately yield different results (Porras, 2011). 2.1. Confrontation Meeting The system-wide process intervention techniques help to advance the processes such as vision, organizational problem-solution, task accomplishment and leadership between the groups for the purpose of the major subsystem. The first intervention is the organization confrontation meeting. It is one of the most ancient wide process intervention techniques. It aims at the mobilization of the employees in order to solve their problems at times of stress (Sangamithra, n.d.). At times the top management of the organization may face the problem of accessing accurately the state of the organization’s health in times of stress or change. When there is a major change in the organization such as change in the leadership or the organization structure through mergers and/or acquisitions, or introduction of any kind of new technology, there tends to be great confusions that have a negative impact on the productivity and the morale of the employees. Therefore, at times of such difficulties the group of top management may spend many hours together and try to solve the business problem. They can also try to find out a feasible solution in order to cope up with the problem. Now at the same time these managers may spend less time with their subordinates as well as with the rest of the organization. The people in the lower level often complain as being left out. They report of feeling less sense of possession in the organization. When these kinds of problems are faced by the organization then the top management may take actions in order to bring back the situation at stable

Review Research Paper Example | Topics and Well Written Essays - 500 words

Review - Research Paper Example dality of IMRI with CT and ultrasound to identify that IMRI presents no limitations when it comes to neurological imaging, the report does not lag behind in discussing the primarily important applications of IMRI. It is claimed by the report that with advancements made in IMRI systems over time, not only the scan time is reduced resulting in minimum patient exposure but the image quality in terms of contrast and resolutions has also dramatically enhanced. Starting with the GE Double Donut system which was the first ever IMRI system introduced, a question can definitely be raised about the advantages mentioned in the report about this system like if superior access to the patient and no patient movement required during the imaging procedure happen to be the reasons enough for the level of popularity this system amassed? Not enough credible facts related to imaging time and contrast quality are mentioned in the advantages of any of the systems talked about in the report, which leaves the readers doubtful to some extent about the advantages associated with IMRI systems available currently in terms of time and quality. Though there is much detail contained in the report about the core technicalities associated with IMRI systems like low field and high field systems, one would definitely like to get more information about the pulse sequences running in these systems. Also, some questions concerning the benefits of IMRI related to breast e xaminations and how it can be preferred over mammography for breast cancer detection remain unanswered. One of the most effective improvements which can be made to this report would be going into less detail about the IMRI magnets and hardcore physics of the low field and high field IMRI systems, while relying more on introducing the benefits in terms of image quality, exposure time, and how capable a certain IMRI system is of imaging a totally disabled person who cannot cooperate with the physician in any way possible. Another

The Choice of Celebration of the Young Generation Forecast Social Change Essay Example for Free

The Choice of Celebration of the Young Generation Forecast Social Change Essay Our research topic is the choice of celebration of the young generation forecast social change. This research topic has been selected to see the impact of western events on young generation of our country. Questionnaires were given to the youngster’s separately Questionnaires consist of 14 questions and we gave 30 copies of questions to separate individuals. The results are showed on pie charts and there is little discussion on every question. We came to know that youngsters like to celebrate western events but they also know that these often create vulgarity among them. One side they agree that these events mislead new generation and may cause deviant behavior but they also attract towards those events because of their glamour. There are positive and negative responses from youngsters toward western events. Observation shows that if youngsters know the reason and history that belong to western events, encourage their attitude may become changed toward these events. The negative impact of western events may be controlled by the adult and should be encourage with Islamic values and local cultural events. 2. Introduction The aim of the reports is to find out the cultural change that is going to be invited by the young generation through their way of celebration. As the sources of the research we have exploited books, internet and went for surveying people etc. the result shows both the good and bad impact of the way of celebration of the young generation on our society and culture which survey on our society and which surely opens doors for culture change. 2. 1 What is an Event? An event is usually staged by a local community, which enters on some unique aspect of that community. Among many religions, event is a set of celebration in honors of God/s. But in common Events is a program that is usually held at regular intervals often in one place. People are waiting for those days to celebrate these events. Often events comes in once in the year. These events differ from each other on the basis of religious and geographical characteristics of the people. The events allow the people to rejoice themselves. It also creates a cultural harmony among them. 2. 2 The nature of western events Now a day, because of amazing development in the field of science world has become the global village. Western culture attracts the people all over the world. Western events are not only associated with the national days and Religions days they also celebrate social problem and occasion specific to a day. Western people celebrate New Year Day, valentine Day, Friendship Day, Rose Day, Love Day, and Music Day with great zeal. They also associate days with the love and devotion towards father and mother and celebrate father’s day and mother’s day. The purpose to celebrate the teacher’s day is to give tribute to teachers. In Bangladesh many people celebrate New Year, on 1st January. Due to blessing of media, youngsters like to celebrate valentine day. They try to wear red dresses and exchange gifts their friends and fiance. Neither they feel know the history of these events nor of the purpose of the celebration. Western events are much charming and glamour’s. These events are unique and also enjoyable. Another event which is celebrated on 1st April, some non serious or naughty people making fun of others by making them fool without any reason, purpose and without any feeling on this day. People make false stories and tell others for seeking happiness and enjoyment in the trouble and worries of other people. Some of western events may celebrate to point out or locate special social problems. World no smoking day, tobacco day, pollution day, health day, population day, labor day, are some of   these events. Valentine day, friendship day, rose day, color day. Costumes day, Christmas day are some events which are much popular among youngsters. 3. Method The objectives of the study are: * To find out the effect of western events on youth’s life. * To analyze the interest of youth in western events. * To find out that how much youth adopting western events. * To find out the causes of attending western events. The research topic was selected in order to observe to the impact of western events on the young generation of Bangladesh who like to adopt western culture. As the research Procedure simple techniques were used for data collection. There are 25 respondents fill the research questionnaire. The respondents are the youngsters of Samford University Bangladesh and some youngsters who were available on that time. The collected data was analyzed through percentages and then these percentages converted on to pie charts through ms excel. Pie chart shows clearly the responses of the youngsters. As we asked the youngsters n 80% response as positive and 20% response as negative. 8. Pie chart 6 shows the responses of people towards western events provide the plat form for unethical activities  As we asked youngsters, you agreed that western events provide the plat form to unethical activities, 75% of them answered yes and 25% answer no. 9. Pie 7 shows the responses of people towards Western events may cause deviant behavior among youth. As we asked to the youngsters 90% agreed that western events may cause deviant behavior among and 10% of them response as No. 0. Pie chart 8 shows the responses of people towards Western events effects our culture. As we asked the youngsters that do you agree that western events effects our own culture of Bangladesh then 85% answered yes and 15% answered no. 11. Pie chart 9 shows the responses of youngsters towards which are mostly happened by the practice of western events in our country. 60% said that western events responsible to affect our culture of Bangladesh, 30% said that it is responsible vulgar young generation and 10% said that it is responsible western increase crime rate. When we asked the youngster the contingency question that, what is youngster are thinking in the context of our country western cultures have some positive sides- most of them agreed with the positive side of western culture because they thought that it helps us to enhance different types of knowledge, moderate our lifestyle. Some of them got negative side because they thought that it increased adopt bad thing, illegal drugs using and forgetting own culture. When we requested the youngster to describe that, how they observe their religious festival, most of them said that, they observe their religious festival as it is said in their religion from the core of their heart with their family. Eid- Ul- Fitr is the most famous festival of young generation. 14. When we requested the youngsters that, what do they think about the practice of western culture change the pattern of young behavior of young people- most of them agreed western culture changed the behavior of young people, like young people are addicted with drugs, effected the religious believe, it also bring changes in their daily lifestyle. Western events celebrated most of the young generation. Youngsters don’t know the history or purpose of these western celebrations but they just celebrate for entertainment. According to results majority of youngsters are interested in western events. Youngsters celebrate western events because they think that these events are more charming and attractive. So they like to celebrate these kinds of events. Youngsters believe that western events miss lead new generation and our religion doesn’t allow us to celebrate these events. About 60% youngsters thought that these events increase international relations but remaining 40% do not think like this. All youngsters agree that media increase the interest of these events in youth and majority of them think that its effects the Pakistani culture. High numbers of respondents agree that these events provide wrong path to our youth and it also creates complex between different classes. They agree that crime rate increase due to western events and it is also a cause of vulgarity among youngsters but youngsters like to celebrate western events because these attracts youth because of its charm and glamour. Many of the young generation like to celebrate these events because they thought that these events provide the way to express their feelings in a new shape like in the form of valentine day etc. some are against these events because they strongly followed the religious events and don’t like to celebrate any western events. 6. Recommendation From the findings that are discussed yet, it can be said that the impact of western culture is a part of modernization. But it can be considered also as a problem in our country’s perspective. Because many of the young people of our country are addicted day by day to the negative sides of western culture. For this reason after the observation the following recommendation are suggested recommendations: * There should be vast opportunities for young people to know and learn more about our traditional culture. * They should be made aware what are traditional cultures and what western cultures are.

Naval Battles :: essays research papers fc

The battle on March 9, 1862, between the USS Monitor and the CSS Merrimack, officially the CSS Virginia, is one of the most revolutionary naval battles in world history. Up until that point, all battles had been waged between wooden ships. This was the first battle in maritime history that two ironclad ships waged war. The USS Merrimack was a Union frigate throughout most of its existence, up until the Union Navy abandoned the Norfolk Naval Yard. To prevent the Confederate Navy from using her against them, the Union Navy scuttled her. The Confederates, however, raised the ship from the shallow floor of the ocean and began making some major modifications. Confederate engineers cut the hull down to the water line and built a slanted top on it. Then, they bolted four layers of iron sheets, each two inches thick, to the entire structure. Also added was a huge battering ram to the bow of the ship to be used in ramming maneuvers. The ship was then fitted with ten twelve-pound cannons. Ther e were four guns placed on the starboard and port sides, and one on the bow and stern sides. Due to its massive nature the ship's draft was enormous, it stretched twenty-two feet to the bottom. The ship was so slow and long, that it required a turning radius of about one mile. Likened to a "floating barn roof (DesJardien 2)" and not predicted to float, the only individual willing to take command of the ship was Captain Franklin Buchanan. After all the modifications were complete, the ship was rechristened the CSS Virginia, but the original name the CSS Merrimack is the preferred name. The USS Monitor was the creation of Swedish-American engineer, John Ericsson. The ship was considered small for a warship, only 172 feet long and 42 feet wide. Confederate sailors were baffled by the ship. One was quoted describing her as ". . . a craft such as the eyes of a seaman never looked upon before, an immense shingle floating on the water with a giant cheese box rising from its center" (Ward 101). The "cheese box" was a nine by twenty foot revolving turret with two massive guns inside. "The USS Monitor used two of the eleven inch Dahlgran guns . . ." (Lavy 2). These Dahlgran guns were massive rifled cannons that were capable of firing a variety of shot.

Brand and Esprit Essay

America, 1968. Susie and Doug Tompkins are travelling through California in a station wagon filled with homemade clothes. Theirs is an unconventional method of selling – from the back seat of a vehicle – but even their very first customers are delighted, and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Dà ¼sseldorf) and Asia (Hong Kong) in the 70s, the founder company Esprit USA gradually became an entirely self-sufficient company. What began in Germany with young sportswear fashion for women marketed under the name of Esprit de Corp soon became one of the most successful young fashion brands on the European market. The American rights were bought back in April 2002, and since then the Esprit group has been one of few global companies to hold 100% of a brand worldwide. In the first six month of the 2003/04 business year Esprit Holdings Limited achieved consolidated sales of 810 million Euro (per 31.12.03) – an impressive growth of 32% compared to last fiscal year. The Esprit Holdings Limited share price is listed on the Hong Kong stock exchange (second listing in London), the Hang Seng index and the MCSI index Hong Kong, as well as the FTSE All World Index for Hong Kong. Excellent products A team of international designers translates the Esprit attributes into regular collections self-confidently, naturally, stylishly and sensually: twelve collections are produced for six order dates per year and product line for Women Collection, Men Casual, Kids, edc youth, Shoes + Accessories and Esprit Sports Women, Men + Kids; the twelve edc and Women Casual collections can be ordered monthly. Four collections are produced a year for Esprit Bodywear and Men Collection. Although the company focuses on the product and price/performance ratio, Esprit also invests continuously in quality and fit – high standards that are also maintained in manufacture. â€Å"Our customers expect us to produce contemporary, high quality and yet affordable goods†, explains Heinz Krogner. â€Å"And not only do we have to do so, but we have to make sure we do so continuously and over a long period of time†. Global image The consistent implementation of the image includes a distinct appearance on the outside, and for years now Esprit’s in-house â€Å"Image office† has been responsible for ensuring that the brand is shown in the same look all over the world. This office is responsible for developing and monitoring every means of communication for advertising, promotional activities and point-of-sale, and co-ordinates and carries out the shoots for Esprit’s current image campaigns – in short, everything that visually represents the Esprit company. The Global Image Office is based in New York. Lifestyle philosophy The lifestyle idea is at the very heart of Esprit’s philosophy. From pure product to overall service strategy: since 1990 successful license partnerships have supported the company on its global development into a lifestyle group. Co-operations with companies with a strong market presence have helped to create what is now a large pool of Esprit licenses. Please see â€Å"US license partners† for more information. Quality first Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Group offers 12 product lines encompassing women’s wear, men’s wear, kid’s wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 817,000 square metres directly managed retail space in more than 40 countries. Esprit licenses its logo to third-party licensees that offer products bearing the same Esprit quality and essence to consumers. Esprit also operates the Red Earth cosmetic brand which includes cosmetics, skin care and body care products. â€Å"Penetrating into existing markets while entering new ones.† The Group will continue to penetrate into existing markets and expand newer ones through wholesale distribution channels in the new financial year. Over 200 partnership stores, 500 shop-in-stores and 700 identity corne rs are planned for FY2005/2006. Europe In Europe, partnership stores will be used to gain penetration in core markets such as Germany, Benelux and France where the Esprit brand already has substantial brand presence. Shop-in-stores and identity corners concept with department stores and multi-label retailers will be used to enter new markets in order to minimize capital expenditure requirements. U.K., Italy and Spain will be the newer European markets of focus for FY2005/2006. USA Esprit is faced with difficult times in its US operations. Key department stores have discontinued sale of the brand (Nordstrom is the only major store to carry Esprit and Dillard’s, Macy’s East, Macy’s West and Marshall Field’s have all received their last wholesale shipments), a number of licensing agreements have been put on hold and the brand will stop US distribution of Collection women’s suits and career apparel, as well as the entire men’s wear line. Furthermore, three executives have recently resigned. Having recently reintroduced the brand in the US after an absence of 15 years, Esprit is facing up to the fact that brand recognition is not what it used to be and changes have to be made. The company intents to revise its US strategy, confessing that it had misjudged its popularity there. â€Å"I have overestimated our brand power in America,† said chief executive Heinz Krogner. â€Å"Sixty percent of the women knew our brand, but they didn’t see any relevance. We have made mistakes.† [1] Asia Asia wholesale initiatives for the fiscal year include entering the India market as well as expanding the distribution channels to duty free stores in Thailand, the Philippines and Vietnam. In November 2005, Esprit announced that it will step up garment sourcing from India. The company plans for a new store in partnership with Madura Garments, part of the Birla Group, and sourcing from India will naturally increase. Although China and Taiwan are still the biggest source of products for Esprit, the company already sources products like shirts and trousers from India. Esprit is increasing its efforts to penetrate the Indian market, with the partnership with Madura Garments marking a beginning to that effort. Stores have already been launched in Mumbai and Bangalore. COO Thomas Johannes Grote told the Economic Times that India would become â€Å"one of the most important markets† for Esprit within the next 10 to 12 years. What do they sell? Esprit Holdings Limited is engaged in the sourcing, retail and wholesale distribution and licensing of quality and lifestyle products designed under the globally recognised Esprit brand name. It has been a listed company in Hong Kong since 1993 and has a secondary listing on the London Stock Exchange since December 1998. Up to 2004 the Group has controlled retail space of over 400,000 square meters in more than 40 countries spanning 5 continents. It operates approximately 630 directly managed retail stores and has over 9,700 wholesale outlets. The brand Esprit has been an international lifestyle fashion brand name applied to an extensive range of 12 lines, covering women’s, men’s and children’s apparel, footwear and accessories. Its main line, â€Å"women’s casual† covers the largest segment of the brand’s portfolio (39% of total turnover), appealing to most consumers because of its casual and sportswear for everyday lifestyle. It constitutes the most competitive division of the portfolio. EDC women (13% of total turnover), appeals to trend conscious women through an up-to-date mix of items that fit women’s outgoing lifestyle. Although it is one of the fastest growing segments in the company, it is not doing well considering the competition. This is the segment where Esprit losses the race among big shapers of the industry such as Spanish ZARA and Swedish H&M. Men’s casual (11% of total turnover) provides smart and urban wear for men. The designs combine quality cutting with new fashion highlights and provide the required relaxation fit for the socially conscious after work. Licensed products bearing the Esprit name range from time wear, eyewear, jewel and fragrance, to bedding and other home products. In addition, the Group owns the Red Earth brand name and distributes its cosmetics, skin and body care products. Fashion companies not only sell products, but also identify with their customers through certain values. Esprit has been a pioneer in having a clear identity and a courageous thirst for sharing what they believe in with their public. The following are the main characters within the brand’s identity: The end consumer Esprit is a well-recognized brand, which reaches a very big audience, across 5 continents. In their own words, they are a youthful lifestyle brand that targets customers with young attitude, not age. Although the brand counts with 12 different lines, directed at women, men and children, most customers are women, ranging between 15 and 35 years old. They turn to the brand in search of youthful stylish items that will never go out of fashion. They have simple but refreshing taste. They are looking mostly for stylish, yet comfortable clothes. They appreciate Esprit’s quality clothing, which is at all times at a democratic price. The brand counts with a large number of loyal customers. Its â€Å"e*club†, an online membership club which rewards repeated purchases and offers special promotions and services, has a large audience across the globe. It is impossible for us to know exactly how many people are loyal to Esprit’s core values since the birth of the brand, or how many of their customers even know about the compelling letters to prevent aids and its questioning of the way we shop in this ever more consumerism lifestyle we have seem to engaged. It would be interesting to conduct such a survey before suggesting any concrete communication strategy. How does Esprit deliver customer satisfaction? As we described before, Esprit’s target audience is looking for something stylish, yet not too fashionable. Its customers put quality first, before latest trends. They want their clothes to last, not to be very expensive, and to have a simple yet tasteful touch. They want their clothes to say something about them, something Esprit conveys as well: reliability, comfort, good reputation, seriousness with a little touch of playfulness, trustworthiness, honesty, credibility. Esprit delivers customer satisfaction by not letting its clients down. By representing values its customers like to feel connected to. By being honest and not trying to sell something that it’s not suitable for the customer. Esprit stands for a traditional brand, which has steadily grown by being true to itself, to its values, by not letting other brands’ strategies change its own. Also, by not taking too many risks. And that is what its customers expect: reliable products, at fair prices, which will not imply any mayor risk. Esprit’s shops are comforting and make one feel safe. They are attractive, yet not flashy. Taking into consideration that the brand targets not only teenagers but also grown-ups, the atmosphere has to be more calmed and stable. A regular customer who walks into an Esprit shop knows what they will find there and will never be disappointed. Esprit makes its clients feel like part of a whole. Part of those women in society who are not intimidated by the fast moving market of clothing. Women who do not let the industry tell them what to wear, or to buy products with little quality and at ridiculous prices. That is why they are faithful to Esprit, because it makes them feel safe and confident. Obviously there is a market for these women, considering that Esprit –unlike H&M or ZARA- sells basically the same collection all over the world. How do they attract and retain customers? Esprit lives thanks to a loyal group of customers. However, their constant growth derives from the success in attracting new customers every year. They do so by offering an alternative option to shops like ZARA and H&M, whose quality is lower and atmosphere might be too intimidating for some people. The fact that they sell items for the whole family in one shop also brings them repeated purchases in their different product lines. The fact that they sell the same collection all over the world also makes repeated purchases more plausible. Whether the client is in China, Germany or the United States, they can feel at home when they enter the shop. The brand retains customers by offering a quality product, at the same time as a superior service. Unlike many other clothing shops, at Esprit employees are very attentive and strive for making customers feel comfortable and not only pleased, but delighted. That explains part of the success in keeping such a loyal audience. Esprit also offers discounts and special promotions to loyal customers. Through e*club, its online membership club, Esprit offers credit (e*club points) in their stores for every purchase done through the e*club card. As an e*club member, customers are invited to enjoy special promotions, such as double e*points weeks and special shopping hours. Also, a member of the e*club can have access to other benefits such as free call centre service and personal access to their account balance. Joining the e*club is free. Esprit offers as well the possibility to do online shopping, which allows customers to view the items online and request for the measures and colours they prefer. If they are not satisfied they can always return the merchandise and get their money back, which not many shops are ready to offer yet. Shipping is for free, in those countries where the programme is available. To keep their clients informed, Esprit also offers a regular newsletter, in which they inform of the latest collections and news in the fashion industry. Subscription is for free and for every new entry clients get important discounts.

The Bridge at Dong Ha

The book The Bridge at Dong Ha written by John Miller is a narrative description of the story of how a bridge on Cua Viet river separating north and South Vietnam was destroyed by a brave American marine captain named Ripley in 1972 in US Vietnam war. The destruction delayed the movement of Vietnamese forces from the north to the south by three long years. The book narrates this adventurous event in a gripping and wonderful language. The presentation and the language of the book have made it very attractive to the readers.The Bridge at Dong Ha 3 The Bridge at Dong Ha by John Miller The book The Bridge at Dong Ha written by John Miller is the story of a genuine marine war hero of America’s war history. It also displays the dedication to duty of a person. The backdrop of the story is US Vietnamese war. There was a strong heavy bridge built by the US army several years back on the Cua Viet River in Vietnam. The bridge used to separate North Vietnam from South Vietnam.America was loosing out in the US Vietnam war and a large army of Vietnamese forces were approaching from the north to take over the south. The book The Bridge at Dong Ha has described how an officer from US marine forces named Captain Ripley destroyed this bridge with tremendous courage and aggression on Easter Sunday, 1972. It is to be noted that the destruction of this bridge that delayed the advancement of the Vietnamese army towards the south for three long years.The book has given the detailed description of his courage and it is really fascinating to go through the book. The book is an excellent narration of the events of how a single man, with his tremendous courage and dedication towards his nation destroyed the bridge and stopped the aggression of the enemy force comprising of 30,000 soldiers and 200 tanks. All these are available in the website http://www. amazon. com/Bridge-Dong-Ha-Bluejacket-Books/dp/155750587X. Every action of the event has been described in detail in the book. To quote from the website http://www. amazon.com/Bridge-Dong-Ha-Bluejacket-Books/dp/155750587X, â€Å"Capt Ripley climbs over barbed wire fences, swings across the under girding of the bridge, and fights this battle from street to foxhole around the little The Bridge at Dong Ha 4 town of Dong Ha (just a few miles from the DMZ). The writing is wonderful and gripping, putting you face-to-face with the action as it unfolds hour by hour. † While describing the heroism of Captain Ripley, the author has stated how he hand walked on the beams under the bridge, holding detonators with his teeth and brought back the burning fuses back to shore.He did all the risky jobs by himself and saved the life of his fellow soldiers from sure death. This heroic act earned him a Navy Cross in 1962. All these have been stated in the website http://www. amazon. com/Bridge-Dong-Ha-Bluejacket-Books/dp/155750587X The toughest part of the entire operation is that when Captain Ripley was in the process of detonating the bridge, continuous light machines firing was going on from the northern side of the bridge from the Vietnamese troops. Under such heavy firing, Captain Ripley completed the entire operation, risking his whole life and safeguarding the life of his other comrades.All these have been mentioned in the above mentioned website. The description not only shows his courage, but also displays his level of intelligence as he took the decision of destroying the bridge against the command from his superior officers. To quote from the above mentioned website, http://www. amazon. com/Bridge-Dong-Ha-Bluejacket-Books/dp/155750587X, â€Å"Ripley's gallant effort was especially courageous since he was acting against a command suggestion to hold the bridge for a counterattack that could not have been mounted, and South Vietnamese troops were in disarray and fleeing to the South all around theThe Bridge at Dong Ha 5 Vietnamese unit he advised. Miller's narration of this small action tend s more toward the sensational than the historical. † Though some people say that the book opened in a relatively slow note, but actually the stage was being set for a drama and all the main characters involved were introduced one by one. They include ARVN Major Le Ba Birth; his bodyguard Three Finger Jack, US Army major Jim Smock; and Birth's advisor, Ripley – the hero of the event and also the book.It has been mentioned in the above named website that Ripley was a product of American marine, Airborne, Ranger and Seal training with some added polish from British Royal Marine. The emotional side of Captain Ripley has also been nicely described by the author in the book. There was a time when he charged into the middle of a mortar fire to save the life of a little young girl. The humanity side is also displayed while narrating the events related to the behavior of the radioman, the commander of South Vietnam unit and the commander’s bodyguard.Dedication of Vietname se men towards their nation has also been described in the book. This seemed to be a very balanced approach. Another part that needs appreciation is that the author John Miller interviewed in detail Captain Ripley about the entire event while penning down the history. It has been stated in the above mentioned website that many minor incidents of the operation has been so vividly described that many civilians may not understand or feel the reason behind those actions, but only marine people can feel and judge them.Due to these factors, the reading of the book is not only fascinating, but I feel it can be described more of an adventure history type. It seemed as if an historical The Bridge at Dong Ha 6 event is presented and written in the language of adventure. This factor has made the reading of the book attractive to the readers. This can be understood from the comments by a reader in one of the reviews posted in the website http://www. amazon. com/Bridge-Dong-Ha-Bluejacket-Books/d p/155750587X.To quote from that review, â€Å"It is difficult for a reader to appreciate this without almost an engineering drawing of the undersides of the bridge. I would have loved to see drawings showing the design of the bridge, with little arrows and annotations, ‘pulled xx pounds of explosives across this girder'†. Frankly speaking, I do not consider the above quote from the reader a criticism of the book. I feel that the reader has become so involved with the drama that he is expecting a Stallone or Jacky Chan type of Hollywood thriller while reading the book.The writing of the book is so thrilling and gripping. It seemed that he is watching a movie version of the book. A diagrammatic presentation of the event would satisfy that expectation. But obviously that is not done. I have never seen any thriller novel, where the story has been described in the form of a diagram. I really appreciate the initiative taken by the author in penning down the heroic act of Capt ain Ripley so that the message of his heroism can be known by the future generations. Only a narrative description would have made reading of the book quite boring and history type.His blending of adventure and history has really made the book attractive for reading to the masses. In all the reviews, I found that readers have openly stated that they like the dramatic presentation of this 186 pages book a lot. It seemed that the author really understands the pulse of the readers. The Bridge at Dong Ha 7 Reference List 1) Customer reviews on November 10 2002, December 27 1999, August 12 2006 and also Editorial reviews: Retrieved 12th March, 2009 from

French Direct Objects and Direct Object Pronouns

French Direct Objects and Direct Object Pronouns Direct objects are the people or things in a sentence that receive the action of the verb. To find the direct object in a sentence, ask the question Who? or What?: Je vois Pierre. – I see Pierre. (Who do I see? – Pierre)Je mange le pain. – Im eating the bread. (What am I eating? – bread) Direct object pronouns are the words that replace the direct object to avoid repetition. If it werent for direct object pronouns, we would be saying things like Marie was at the bank today. When I saw Marie, I smiled. Instead, we usually say Marie was at the bank today. When I saw her, I smiled. The use of direct object pronouns makes sentences sound more natural. The Direct Object Pronouns The French direct object pronouns are: Me / m  Ã¢â‚¬â€œÃ‚  meTe / t  Ã¢â‚¬â€œ youLe / l   Ã¢â‚¬â€œ him, itLa / l  Ã¢â‚¬â€œÃ‚  her, itNous  Ã¢â‚¬â€œÃ‚  usVous  Ã¢â‚¬â€œÃ‚  youLes  Ã¢â‚¬â€œ them Me and te change to m and t, respectively, in front of a vowel or mute H. Le and la both change to l. Like indirect object pronouns, French direct object pronouns are placed in front of the verb. Je le mange. – Im eating it.Il la voit. – He sees her.  Je taime. – I love you.Tu maimes. – You love me. General Rules Four main constructions use the French neuter object pronoun. 1. To Replace or Refer to an Idea Contained in an Adjective, Noun, or Clause This is the case in the following examples: Si tu es  satisfait, je  le  suis aussi. – If youre  satisified, I am too.Êtes-vous  amà ©ricain?  Oui, je  le  suis. – Are you  American? Yes, I am.Il est  espion!  Non, il ne  lest pas. –  Hes a  spy!  No, hes not.Il taime. Jespà ¨re que tu  le  comprends. – He loves you. I hope you understand  that.  Ã‚  Je vais me venger. Je  le  jure! – ​I will get revenge. I swear  it! 2. In the Second Clause of a Comparison This is the case after  the words aussi,  autre,  autrement,  comme,  plus,  moins,  mieux. Note that the  ne  which shows up in the second clause of many of these examples is also optional. Il est plus  grand  que je ne  le  croyais. – Hes  taller  than I thought.Cela  vaut  moins que tu ne  le  penses. – Thats  worth  less than you think.Elle est  autre  quil ne  lespà ©rait. – Shes  different  than he hoped.Il nest pas aussi  stupide  quon  le  croit. – Hes not  as stupid  as people think.Ce nest pas gentil de  parler des autres  comme tu  le  fais. – Its not nice to  talk about others  like you do. 3. With Negative Expressions of Opinion and Desire: Ne Pas Penser, Ne Pas Vouloir, Ne Pas Croire Va-t-il  venir?  Je ne  le  pense pas. – Is he going to come?  I dont think so.Allez,  viens  avec nous!  Je ne  le  veux pas. – Come on, come with us! I dont want to. 4. With the Verbs Croire, Devoir, Dire, Falloir, Oser, Penser,  Pouvoir,  Savoir,  Vouloir Comme vous  le  dites,  ce  nest pas juste. – As you say,  its not fair.Viens  quand tu  le  pourras. – Come  when you can.Il pourrait  aider  sil  le  voulait. –  He could  help  if he wanted to. Tips and Notes When a direct object precedes a verb conjugated into a compound tense such as the passà © composà ©, the past participle has to agree with the direct object.   If youre having trouble deciding between direct and indirect objects, the general rule is that if the person or thing is preceded by a preposition, that person is an indirect object. If its not preceded by a preposition, it is a direct object.

Gryposaurus - Facts and Figures

Gryposaurus - Facts and Figures Name: Gryposaurus (Greek for hook-nosed lizard); pronounced GRIP-oh-SORE-us Habitat: Woodlands of North America Historical Period: Late Cretaceous (85-75 million years ago) Size and Weight: Up to 40 feet long and five tons Diet: Plants Distinguishing Characteristics: Long, narrow skull; large bump on nose; occasional bipedal posture About Gryposaurus In most ways a typical hadrosauror duck-billed dinosaurof late Cretaceous North America, Gryposaurus was distinguished by the prominent, arched bump on its nose, from which its name {hook-nosed lizard) derives. As with other such ornately equipped dinosaurs (like the horned, frilled ceratopsians), paleontologists speculate that this feature evolved as a sexually selected characteristic that is, males with bigger, more prominent noses were more attractive to females during mating season. However, Gryposaurus may also have used its giant schnozz to honk and blare at fellow herd members, o alert them to skulking raptors and tyrannosaurs, and (somewhat less probably) it may even have poked the flanks of these predators with its nose in an attempt to drive them away. Like other hadrosaurs, the 30-foot-long, two-ton, plant-eating Gryposaurus was similar in behavior to modern bison and buffaloand the numerous fossil specimens that have been discovered across North America are a strong hint that this duck-billed dinosaur roamed the continent in herds (though whether these herds contained a few dozen, a few hundred, or a few thousand individuals is impossible to say). However, theres one important difference between these ancient hadrosaurs and modern cattle (or wildebeest): when startled by predators, Gryposaurus could run briefly on its two hind legs, which must have made for a comical sight during stampedes! The name Gryposaurus is often used interchangeably with Kritosaurus, thanks to the confusion surrounding this dinosaurs taxonomic history. The type fossil of Gryposaurus was discovered in Canadas Alberta Province in 1913, and later described and named by the Canadian paleontologist Lawrence Lambe. However, the American fossil hunter Barnum Brown had discovered a similar genus a few years earlier, in New Mexico, which he named Kritosaurus (separated lizard). The Gryposaurus skeleton described by Lambe provided additional clues about the proper reconstruction of the Kritosaurus skeleton, and although Brown himself proposed that the two genera should be synonymized, they have both managed to survive down to the present day. (We wont even mention the suggestion of Jack Horner that both Gryposaurus and Kritosaurus should be synonymized with Hadrosaurus!) Today, there are three generally accepted species of Gryposaurus. The type species, G. notabilis, is known by about two dozen skulls, as well as two more complete specimens that had originally been assigned to a since-synonymized species, G. incurvimanus. A second species, G. latidens, was discovered in Montana; its represented by fewer individuals than G. notabilis, the hooked nose of this species was set farther down its snout and its teeth of which were less derived (harking back to those of the much earlier Iguanodon). Finally, theres G. monumentensis, named in 2007 after the discovery of a single individual in Utah. As you may have guessed from its name, this Gryposaurus species was larger than the others, some adults attaining 40 feet in length and weights in the neighborhood of five tons.

Integrated Marketing Communication Assignment Example | Topics and Well Written Essays - 500 words - 3

Integrated Marketing Communication - Assignment Example Secondly, the group also has a careful marketing thought and strategy, which many companies need and which attracts people. Thirdly, Black Eyed Peas learns fast about the changing dynamics of making sales and can translate this to advertising. The group is not content with its corporate connections and seeks to expand often, which is a good mark for business advertising. Lastly, the group gives its customers equal importance when dealing with them no matter how big or small. This makes them attractive. It would not make a difference what type of product the group was endorsing because the group can be dynamic and create a proper endorsement for whatever product they are given (Jurgensen, 2010). Despite the fact that Black Eyed Peas can do a good job with any brand or product, , endorsements by the group can be excellent when the brand or product involves clothes, cars, cosmetics and others such as jewelry. On the other hands, rock bands can make specific endorsements successful such as jewelry, clothes and music equipment. Country music would do best when they endorse hats, boots, land, farming, and tracks (Moore & Mowen, 1994). If I were designing a TV advert for a concern for the Black Eyed Peas, my target market would be teenagers to young adults (male and female) of up to the age of about 35 years old. The message strategy I would use would be an affective strategy to invoke feelings and emotions and relate them with the good, service or the company. The executional framework would be a lifestyle framework that shows how the product or brand will fit into the consumer’s life. An effective television ad would be one that catches the attention of consumers by engaging their feelings, minds and emotions and responding effectively to those engagements. It should be as real as possible to convince the consumer (Clow & Baack, 2012). Despite the fact that the Black Eyed Peas has been successful in endorsing

The different directions in Judaism Essay Example | Topics and Well Written Essays - 1000 words

The different directions in Judaism - Essay Example Most people translate the Halakha as a Jewish law, however, in the real sense, it means the path. That is the manner in which people ought to live. On this basis, most Jews who lived in the diaspora used the Halakha as a source of their religious and civil laws. In the contemporary and modern Jewish society, the personal and the family laws are always under the authority of the rabbi courts. On this basis, the family and personal values are always under the guidance of the Halakha. In interpreting the Halakha, there are three main Jewish directions, namely the Orthodox, the liberal, and the Hasidism directions. The Orthodox Jews believe in the Halakha as a religious system (Landesmann and Jones, 2012). They believe that the Halakha is a revelation of the will of God. Orthodox Jews believe that the Rabbis have a duty of interpreting the written Torah, where its provisions are not clear. However, they must only to do so with the regulations specified by Moses, at the mountain of Sinai. These regulations under consideration were transmitted orally, and they are clearly explained in the book of Talmud. Orthodox Jews believe that no rabbi has an authority to change the Jewish laws contained in the Talmud and the Torah, all they can do is to give an interpretation of these laws. However, their interpretations are subject to change, and reconsideration. According to the Orthodox Judaism, the role of a woman is dynamic and complex. Women under the Orthodox Judaism are allowed to engage in business, to observe the Sabbath, to engage in activities aimed for their personal development, and this includes academics, etc. The role of Jewish Orthodox women revolve around the mentioned areas. However, the Halakha does not identify the specific duties and roles of women amongst the Orthodox Jews; however, the orthodox Jews believe that the Halakha only provides guidance on how women should live. The orthodox Jews believe in the role of a